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Think Like a Detective and transform research into revenue.

I help research teams interrogate assumptions, facts, ideas, and hypotheses that transform data into profitable business decisions.

Separate yourself from the pack by using detective-grade tools and tactics to collect evidence, interrogate facts, and prosecute better decisions.

If you want different results, you need to think differently.

If you want to think differently become a better consumer of information, earn the respect of leadership, communicate with effect, and negotiate the landmines that form the business political landscape, read on.

Why Do People Come to Me for Coaching?

You’re tired of the status quo and want to better leverage research

You want to build world-class product outcomes

You want to have the confidence to take a stand for what you believe and communicate your point-of-view

You want to sharpen your critical thinking skills, so you can negotiate from a position of power

You want to better connect research to the bottom line, and make research a "must have," rather than a "nice to have" in the product development process

You want to make better decisions by leveraging evidence, information, and data

You want to stop underutilizing research because deep down you know that it can be a differentiator for the business you work for and your career

You want a “thought-partner,” a neutral third-party, to help you problem-solve and brainstorm ideas

You want to grow in your career by deepening your methodological toolbox and learning new research methods, tools, and processes

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Who am I?

👋 I’m Ari…

I am a modern-day, consumer-focused Sherlock Holmes.

I help transform research into revenue by helping their businesses:

🚀 Experience predictable growth ⚠️ Mitigate risk to minimize losses ⏱ Move faster than the competition 🔮 Adapt to unpredictable conditions 💰 Increase the value for the business and customers

I don’t just “talk the talk” like many “coaches” out there; I am battle tested.

I currently lead research and research operations for Twilio's Core Platform. I previously built and led insights teams @Gtmhub, @Twitter, @Indeed, and @Panasonic.

Before leading insights, I solved crimes as a metropolitan police detective at @SLMPD. I believe in truth, justice, the Oxford comma, and NY-style pizza.

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How Can Coaching Help You Achieve Success?

Working with me is 80% coaching, and 20% consulting.

I will help you develop strategic clarity, empower you to execute tactically, and develop measures of success to ensure you are making the right progress.

But I am not “giving you” the proverbial fish; I am teaching you how to fish (hence the emphasis on coaching).

Through coaching, you get blunt, constructive, actionable feedback from a neutral professional to help you work through ideas. Through this thought-partnering, you’ll gain clarity on which decisions best align with your mission.

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What’s the Worst That Could Happen?

Imagine: You’re on your deathbed looking back at your life realizing that you didn’t live up to your potential.

According to a Cornell University study, 76% of people die with the same regret —they never lived up to their potential.

Another scary number?

According to Dr. Abraham Maslow—less than 1% of people ever reach their potential.

So 99% of us never reach our potential and reach the end regretting it.

This doesn’t have to be your future. My mission is to make sure it isn’t and coaching can help you make it a reality.

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My Approach.

My process is simple. We start by setting your intent. From there, we set objectives (goals), i.e., a plan of attack. Then, we develop tactics to accomplish those objectives. Finally, we develop measures of success. This gives you a step-by-step action plan to get you from where you are to where you want to go.

We focus on three key areas that I have identified for success as a market detective (I call them the Q’s):

EQ: This is how well you work with, and collaborate with others

IQ: This is your application of research methods to solve business problems

OQ: This is your ability to have an impact within an organization (also called politics)

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How Can We Work Together?

I am focused on getting you results. Full stop. I’ve found that the longer and more consistently we work together, the more progress you will make.

It takes time to realize results. And to build a deep relationship to maximize your results, I limit how many clients I take on to ensure everyone I work with gets my full attention.

I currently offer 1:1 coaching on a monthly basis.

Monthly Coaching

Investment: $2,000

Total Duration: One month (ongoing until canceled)

First Session: ≈90 minutes

Follow-Up Sessions: ≈60 minutes (One per week or up to four per month)

When you enroll in coaching, the first session will be ≈90 minutes, so you walk away with clarity and a strategic blueprint to move forward.

Every session afterward is 60 minutes up to once per week, and by the end of each one, you should walk away with more clarity, a deeper understanding of how to move forward, and exercises to practice between sessions.

If you or your company are interested in longer packages or other formats (group coaching, etc.), email me at ari [at] arizelmanow [dot] com.

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FAQs

Do I have to do a session every week?

No, but you’re enrolling in one month of coaching on an ongoing basis until you cancel in writing.

If you only want to do a session every other week, that’s perfectly fine. But you’ll get the most out of each month if you do weekly coaching.

What about months that have five weeks?

I’ve got you. Instead of meeting in person on one of the weeks, we use my asynchronous tool Volley to communicate.

What happens after the first month?

You will automatically be enrolled to renew for another month unless you cancel in writing no later than 48 hours before the beginning of the new month. Every month after your first will include up to four (4) sixty (60) minute sessions.

NB: Only the very first session is 90 minutes—the rest are all 60 minutes.

What if I only want to do one month of coaching?

That’s perfectly fine. When you enroll in coaching, specify you only want to enroll for one month and you’ll be set.

Why do you offer coaching packages based on duration (months) instead of a set number of sessions?

Great question. I used to, but I discovered it made keeping a low number of clients impossible.

To avoid people drawing out their sessions for months or even years, the best solution I found was to offer packages based on time to ensure I had consistent availability to take on new clients (like you!).

But this expiration actually helps many of my clients stay action-oriented between sessions and maximize each session. Most of us operate better with set deadlines because they focus our attention on consistent execution.

No business operates without set deadlines and clear objectives, why should coaching?

What if I need help between sessions?

I’ve got you covered. We have asynchronous communication options giving you access to me between sessions. Plus, I have been known to jump on calls between sessions to trouble shoot.

Are you a life coach?

No.

You seem expensive. Why should I hire you over cheaper coaches?

Only if you see coaching as a commodity and all coaches are equal.

Hint: They’re not.

Coaching is an investment, so choosing someone who can help you maximize the return on your investment is critical.

I can’t speak to how other coaches operate, but my clients consistently achieve powerful results in a short period of time because of something I bring to the table that 99.9% of coaches can’t—doctoral-level education coupled backed with real-world experience.

You could not do coaching and stay on your current trajectory. But if you keep doing what you’ve been doing for the next 3 months, how much progress will you make?

My father always used to say, in a few years you will be a few years older. Will you be a few years older with the results you want, or a few years older without the results you want?

What if I can’t afford coaching?

I offer some courses and materials. You can find them here.

What if I want to book just one session?

No worries. I can accommodate this. The cost for one session is $625. Just complete the application form here 👇

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