About

Welcome

Hi, my name is Ari. I’ve been called The Sherlock Holmes of Consumer and Market Behavior. With a title like that, it’s safe to say that I approach this product and market research thing a bit differently.

Background

I've had an unconventional path.

Before I was solving business and market mysteries, I was a metropolitan police detective—solving real whodunnits like murders, child abuse, financial crimes, to name a few.

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"I’m the world’s only consulting detective focused on consumer and market behavior."

My Roles

I currently lead research for Twilio’s Communications Business. Previously, I built and led teams at Twitter, Panasonic, Indeed, and Quantive.

My decision-focused teams of market researchers, product researchers, UX researchers, data scientists, data engineers, and research operations personnel have disrupted the traditional way analytics, research, and insights teams operate.

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No spam! Just my latest ideas, projects, and insights as and when I feel it's worth sharing.

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