The formal bio that people usually ask for...
Dr. Ari Zelmanow is a pioneer in the fields of consumer psychology, UX, market research, and branding. He combines consumer insights with behavioral science to improve people, processes, and products. His understanding of human behavior is enhanced through practical and academic experiences, like:
- His time serving as a metropolitan police detective. Human judgment and decision-making don't occur in a vacuum. Dr. Zelmanow has had a front-row seat to "real" people, making "real" decisions, within the context of the "real world." This includes the impact of the environment, culture, and community - he is uniquely qualified to separate the signals from the noise;
- Earning an academic doctorate. Through an advanced and formal education studying human cognition and psychology, he is equipped to provide academic explanations of human behavior;
- Evaluating and activating on consumer behavior. As a consumer psychologist, he has worked with individuals, businesses, educational institutions, and organizations to understand the complexities of consumer and human behavior within context, and aligning that to optimal business performance.
Ari has a Bachelor of Arts from Colorado State University, a Master of Science from the University of Central Missouri, and a doctorate earned studying cognitive psychology from Lindenwood University. He also holds the prestigious Professional Researcher Certification (PRC) from the Insights Association and is a Full Member of the American Psychological Association (APA).
Ari has consulted with, and spoken to, audiences in the public, private, and educational sectors.
When he is not solving wicked business problems, he is busy chasing his four children, competing in a triathlon or some other endurance event, or playing water polo.
It's one thing to understand consumer psychology; it's another to apply it.