About

About

Welcome

Hi, my name is Ari. I’ve been called The Sherlock Holmes of Consumer and Market Behavior. With a title like that, it’s safe to say that I approach this product and market research thing a bit differently.
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Background

I've had an unconventional path.
Before I was solving business and market mysteries, I was a metropolitan police detective—solving real whodunnits like murders, child abuse, financial crimes, to name a few.
 
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"I’m the world’s only consulting detective focused on consumer and market behavior."
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My Roles

I currently lead research for Twilio’s Core Platform. Previously, I built and led teams at Twitter, Panasonic, Indeed, and Gtmhub.
My decision-focused teams of market researchers, product researchers, UX researchers, data scientists, data engineers, and research operations personnel have disrupted the traditional way analytics, research, and insights teams operate.

Get My Latest Content

No spam! Just my latest ideas, projects, and insights as and when I feel it's worth sharing.
 
 
 
 
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