Solve everyday mysteries.

The clues are there; you just need to know where to look.

I am the world's only consulting detective focused on consumer and market behavior...


...and I use that superpower to help people Think Like A Detective™ and detect pivotal clues from Small Data. 


A pivotal clue is information of crucial importance to the development or success of your business. Pivotal clues enable you to:


💰 Close more sales;

🧩 Find product-market fit;

🛠️ Find and fix the source of customer churn; and

📈 Increase the effectiveness of your marketing campaigns.


All of these will position your business for consistent growth - in both customers and revenue - month-after-month.


But here is the secret. Pivotal clues are where you least expect them.


Pivotal clues are often hidden in plain sight.


The good news is that I am a modern day, consumer-focused, Sherlock Holmes and am uniquely qualified to help you separate the "signals" from the "noise" through my combination of:


🕵️ Investigative experience as a metropolitan police detective

🎓 Academic experience as an APA recognized consumer psychologist

💡 Practical experience in marketing, innovation, product development, and research from Twitter, Altria, and other Fortune 200 brands


As a highly-trained and experienced detective of consumer and market behavior — I see what others can't and help you find these hidden clues without having to depend on luck, witchcraft, Big Data, or costly analytical tools.


The clues are there; you need to know where to look.


"It has long been an axiom of mine that the little things are infinitely the most important.” - Sherlock Holmes

Master the art and science of observation and investigation and become an Everyday Detective™.

Click here to find out how.

Got questions? I have answers.

How does your experience as a detective help me?

There are striking parallels between good research and good detective work. Both seek to establish the truth through a trail of evidence with the aim to arrive at a solution. Both are potentially high-stakes. Most importantly, both operate in a world of uncertainty and must revise existing predictions or theories given new or additional evidence. My method combines the best methods in the field of criminal investigation with cutting-edge research methods and tools in consumer research.


No other consumer psychologist (to my knowledge) has this combined expertise.

Isn't Big Data (and quantitative) methods better than looking at the details?

If only it were that simple. The type of processes, tools, and methods employed depend on a myriad of factors; in fact, any researcher worth their salt will tell you, “it depends.”


Oftentimes, people think about research in terms of a qualitative-quantitative dichotomy, where quantitative research is considered more rigorous and thought of as the "platinum standard," and qualitative research is "softer," and better suited for "directional decision-making." This leads to a scenario where people "shop" methods rather than look for an answer to their business problem. In reality, the best "method" is a balance of the two.


Consider this, every survey contains a qualitative component. If you ignore this, you get biased data. The good news is that I can help you sort this out.


That said, there is no universally accepted "best method." In short, I would caution against making qualitative or quantitative generalizations and would recommend using the method of inquiry best suited to answer the question. 

I already know my customers; how can research help me?

I am going to be blunt here; you don't know what your customers want.


The reality is your familiarity with your product or service breeds assumptions, bias, and blind spots. Creators and marketers of a particular product think and talk about it fundamentally different than people who don’t. It is my job to help you push past your assumptions and blind spots and achieve your business objectives in three primary ways:


  1. Seeing the details you miss by being too close to the product, service, and business problem;
  2. I help you ask high-value questions, and;
  3. It help you rigorously answer those questions (balancing bias, reliability, and validity).


Ultimately, I help you make more intelligent business decisions by focusing on what's important and therefore mitigating risk. The end result is significant savings in time, money, and effort for you and your team.

Doesn't this type of work add needless additional time and costs to my project?

Absolutely not. In fact, doing research in advance of a project actually saves you money and time. Have you ever heard the proverb, "Measure twice, cut once?" Doing research in advance helps you "measure twice" to save valuable time and money by "getting it right" the first time.

The reality is, research does not need to be a long, drawn-out process that delays a project. I believe in a three-pronged approach; rapid, rigorous, and relevant. In fact, research can be "right-sized" or tailored to fit virtually any time or budget constraints while still adding epic value to a project.

How can I help you get BIG INSIGHTS from small datasets to make INFORMED sales and marketing decisions?

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