I’m a retired police detective turned growth detective. As the Sherlock Holmes of consumer and market behavior, I think it’s a crime to use bad data to make product and business decisions.
I solve this crime by helping teams collect clues and build cases that...
📚 Turn data into stories 📝 Stories into strategy 🚀 Strategy into outcomes
I help businesses plan, build, and scale an experience insights praxis that delivers
good epic business outcomes.
Every business should have access to insights to help them make better decisions faster.
The problem is knowing where to start. Building a new team (or function) can be expensive and complicated. There are lots of questions like, when and how do you hire your first researcher? Where do you invest your time and money that will give you the largest ROI? And the big question...
The cold hard truth is that nobody wants research. You want the business outcomes that research can deliver:
⏱ You want the business to be able to move faster. Time is money. 🚀 You want to experience exponential growth. If you aren’t growing, you are dying. 🃏 You want to mitigate risk. Less risky business decisions are better. Enough said. 💰 You want to increase value. Mo’ value is mo’ better. 🔭 You want to identify and adapt to changes faster than the competition.
I help you build an insights function that serves as an advisor to the business—and drives effective, rapid, evidence-based decisions.
As an experienced research leader, I understand the challenges you face in building a research and insights team, including:
- The lack of a dedicated budget
- Organizational inertia, i.e. we have been fine without research until now
- A lack of knowledge about what “research” actually does
But I have good news.
I developed best-in-class, detective-grade, systems, tools, and processes to help product and marketing teams scale their research programs and accelerate the velocity of good decision-making.
When you have the right information—and are able to use it wisely—you are able to rapidly adapt to growth opportunities, identify untapped value, and address business risk faster (and better) than the competition.
My teams at Twilio, Twitter, Panasonic, Indeed, and Gtmhub, have generated insights worth millions of dollars. And now, I will empower your business too.
🔎 Just in time research
Identify the right problems to solve so that you build something that your customers will buy, helping you learn more about your customers.
👪 Easy research recruitment
Insights will happen faster because you will have a ready-made panel of people who have already raised their hands to participate in research.
🧭 A strategy for research
If you fail to plan, plan to fail. In my experience, if research doesn’t have a quarterly agenda, key things get missed.
🙋🏽♂️ Getting buy-in
Socialization of insights begins long before research begins. We start by getting buy-in from Product, Marketing, and others.
We don’t deliver data. We don’t present insights. We deliver counsel through a clear, compelling, point-of-view (POV).
🤷🏿♀️ Focus on the decision
Built into the process is a format that delivers, crisp, clear, non-qualified direction to the business from insights.
Looking for some research advice? Need help with a study? Questions about growing a team? Want to know how to build a research library from scratch? Need help building a quarterly research agenda?
Book a 30 min call with me. The first one’s on the house.
👉 Book Now 👈
No spam! Just my latest ideas, projects, and insights as and when I feel it's worth sharing.