The truth is out there.
As the world's only consulting detective focused solely on consumer behavior...
I help you find it.
I help you find the truth using the proprietary Five-O Research Method, wicked-problem solving techniques, and a combination of investigatory methods and tools, including:
- Interviews ("Jobs to be done," 1:1, dyads, triads, focus groups, etc.)
- Quantitative tools (NPS, SUS, SES, surveys, CSAT, etc.)
- Observation (ethnography, shop-a-longs, in-context, etc.)
- Secondary research (literature reviews, benchmark studies, internal data sources, etc.)
When you have the truth - the information your competitors wish they had - you can make better decisions. When you make better decisions, you can save time, effort, and money.
Think of me as a modern day, consumer-focused, Sherlock Holmes - I investigate "real-world" consumer and market behavior in context. Then, with surgical precision, I tell you what to do with that information to better serve others.
“Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.” - Sherlock Holmes
Research isn't magic; it is simply a systematic method of inquiry with the express purpose of increasing knowledge. When used correctly, research can help you mitigate risk to save you and the rest of your team a ton of time, money, and effort.
What is your secret?
I leverage cutting-edge research methods grounded in Bayesian thinking, the proprietary Five-O Method, and wicked-problem solving techniques to help you make more informed, and therefore better, decisions.
What is the Five-O Research Method?
Which method is better; qualitative or quantitative?
The type of processes, tools, and methods employed depend on a myriad of factors; in fact, a favorite phrase of mine is, “it depends.”
Oftentimes, people think about research in terms of a qualitative-quantitative dichotomy, where quantitative research is considered more rigorous and thought of as the "platinum standard," and qualitative research is "softer," and better suited for "directional decision-making." This leads to a scenario where people "shop" methods.
There are a number of variables that get factored into method selection. That said, there is no universally accepted "best method." In short, I would caution against making qualitative or quantitative generalizations and would recommend using the method of inquiry best suited to answer the question.
Your business will benefit from a research strategy that is tailored to your needs. I will help you build it.
What research method should I use?
To choose the best research method for your project, I need to know what decisions are in play (the purpose) and what you’re asking about (the topic). Then I conduct an investigation where I gather background information, determine the project’s goals and requirements, understand the project’s current context, and ultimately evaluate and present potential solutions.
That's all great; but can you help us?
Maybe. We would need to jump on a call and talk through your problem. I am highly selective of the clients I take on now.
I currently lead a research team at Twitter and have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences.