I solve this crime by teaching researchers how to collect evidence, build a case, and present a point of view—The Detective Way™—that...
📚 Turns data into stories 📝 Stories into strategies 🚀 Strategies into outcomes
I teach researchers how to grow their impact, influence, and careers while delivering
good epic business outcomes that transforms research into revenue.
Every product and marketing team should have access to insights to help them make better decisions—faster. Research gets this done.
The problem is knowing where to start. Building a new team (or muscle) can be expensive and complicated. There are lots of questions like, what should research do? When do you hire your first researcher? Where do you invest your time and money that will give you the largest ROI?
The cold hard truth is that nobody really wants research. People want the business outcomes that research can deliver:
🚀 They want to experience exponential growth. If you aren’t growing, you are dying. 🃏 They want to mitigate risk. Less risky business decisions are better. Enough said. 🔭 They want to identify and adapt to changes faster than the competition. ⏱ They want the business to be able to move faster. Time is money. 💰 They want to increase value. Mo’ value is mo’ better.
I help researchers build THE investigative muscle that drives effective, rapid, evidence-based decisions.
As an experienced research leader, I understand the challenges research teams face, such as:
- The lack of a dedicated budget
- Organizational inertia, i.e. we have been fine without research until now
- A lack of knowledge about what “research” actually does
But I have good news.
I developed best-in-class, detective-grade, systems, tools, and processes to help researchers scale their research programs and accelerate the velocity of good decision-making.
When a business has the right information—and is able to use it wisely—they are able to rapidly adapt to growth opportunities, identify untapped value, and address business risk faster (and better) than the competition.
My teams at Twilio, Twitter, Panasonic, Indeed, and Quantive (formerly Gtmhub), have generated insights worth millions of dollars to the business. And now…
🔎 Just in time research
Identify the right problems to solve so that you build something that your customers will buy, helping you learn more about your customers.
👪 Easy research recruitment
Insights will happen faster because you will have a ready-made panel of people who have already raised their hands to participate in research.
🧭 A strategy for research
If you fail to plan, plan to fail. In my experience, if research doesn’t have a quarterly agenda, key things get missed.
Socialization of insights begins long before research begins. We start by getting buy-in from Product, Marketing, and others.
We don’t deliver data. We don’t present insights. We deliver counsel through a clear, compelling, point-of-view (POV).
🤷🏿♀️ A focus on the decision
Built into the process is a format that delivers, crisp, clear, non-qualified direction to the business from insights.
Looking for some research advice? Need help with a study? Questions about growing a team? Want to know how to build a research library from scratch? Need help building a quarterly research agenda?
Book a call with me. The first one’s on the house.