Illuminating consumer insights that build stronger brands.
For businesses to win, they must get consumers to choose, adopt, engage, and evangelize their product or service above the competition.
But how can they do this without knowing their consumers and their shopping behavior? The truth is, they can’t.
My name is Dr. Ari Zelmanow. I help businesses create breakthrough products, brands, or retail experiences. I amplify the voice of the consumer by understanding why people do what they do without losing sight of the importance of context on behavior.
I have provided actionable insights to help businesses better serve others across the globe.
Consumers are more than data points; they are people. It sounds simple; however, most businesses overemphasize data without considering the human element.
The truth is, a balanced combination of both BIG DATA (which you are likely familiar with) and THICK DATA - data obtained using research methods that uncover people’s emotions, stories, and models of their world, is crucial to understanding the BIG PICTURE, which includes an analysis of the HOW, the WHAT, and the WHY.
It is my job to help uncover this. Think of me as a modern day, consumer-focused, Sherlock Holmes - I investigate and illuminate the environmental impact and context of consumer behavior to better understand why people do what they do. Then, with surgical precision, I tell businesses what to do with that information to better serve others.
“Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.” - Sherlock Holmes
You will know WHO your consumers are, WHAT they care about, and WHY they hold the values, attitudes, and beliefs they do. Once you understand the consumer - and can actually hear their voice - you can deeply serve them. This is the point where consumers will choose, adopt, engage, and evangelize your product or service above the competition. So the question is...