The point of origin is your customers.
I am the world's only consulting detective focused on consumer and market behavior...
...and I use that superpower to help business-leaders Think Like A Detective™ to detect pivotal clues from Small Data.
A pivotal clue is information of crucial importance to the development or success of your business. Uncovering pivotal clues enables businesses to better market and position their products and services for consistent growth - in both customers and revenue.
But here is the secret...
Pivotal clues are often hidden in plain sight.
What if you could see these clues and:
🚀 Launch your product or service to happy customers and predictable sales on day one
🛠️ Find and fix the source of customer churn
🌡️ Rapidly measure customer perceptions, attitudes, and beliefs
🔭 See risks coming from your "blind side" BEFORE they sink your business
📈 See consistent growth, in both customers and revenue, month-after-month
...all without having to depend on Big Data or costly analytical tools?
As a modern day, consumer-focused, Sherlock Holmes, I work in FACTS, like...
FACT: Customer-focused businesses are more successful than those who aren't.
By investigating real-world consumer and market dynamics, I help you identify, create, and implement a true point of differentiation by focusing on your customers.
I help you separate the "signals" from the "noise" through my unique combination of:
🕵️ Investigative experience as a metropolitan police detective
🎓 Academic experience as an APA recognized consumer psychologist
💡 Practical experience in marketing, innovation, product development, and research from Twitter, Altria, and other Fortune 200 brands
Whether you want to:
✔️ Improve marketing effectiveness
✔️ Improve product-market fit
✔️ Explore why customers are churning
I can help you. The clues are there; you need to know where to look.
"It has long been an axiom of mine that the little things are infinitely the most important.” - Sherlock Holmes
I investigate the details that matter - "real-world" consumer and market behavior in context. I then help you use that information to identify, create, and implement a true point of differentiation that leads to consistent growth - in both customers and revenue - month-after-month.
Got questions? I have answers.
There are striking parallels between good research and good detective work. Both seek to establish the truth through a trail of evidence with the aim to arrive at a solution. Both are potentially high-stakes. Most importantly, both operate in a world of uncertainty and must revise existing predictions or theories given new or additional evidence. My method combines the best methods in the field of criminal investigation with cutting-edge research methods and tools in consumer research.
No other consumer psychologist (to my knowledge) has this combined expertise.
If only it were that simple. The type of processes, tools, and methods employed depend on a myriad of factors; in fact, any researcher worth their salt will tell you, “it depends.”
Oftentimes, people think about research in terms of a qualitative-quantitative dichotomy, where quantitative research is considered more rigorous and thought of as the "platinum standard," and qualitative research is "softer," and better suited for "directional decision-making." This leads to a scenario where people "shop" methods rather than look for an answer to their business problem. In reality, the best "method" is a balance of the two.
Consider this, every survey contains a qualitative component. If you ignore this, you get biased data. The good news is that I can help you sort this out.
That said, there is no universally accepted "best method." In short, I would caution against making qualitative or quantitative generalizations and would recommend using the method of inquiry best suited to answer the question.
I am going to be blunt here; you don't know what your customers want.
The reality is your familiarity with your product or service breeds assumptions, bias, and blind spots. Creators and marketers of a particular product think and talk about it fundamentally different than people who don’t. It is my job to help you push past your assumptions and blind spots and achieve your business objectives in three primary ways:
- Seeing the details you miss by being too close to the product, service, and business problem;
- I help you ask high-value questions, and;
- It help you rigorously answer those questions (balancing bias, reliability, and validity).
Ultimately, I help you make more intelligent business decisions by focusing on what's important and therefore mitigating risk. The end result is significant savings in time, money, and effort for you and your team.
Absolutely not. In fact, doing research in advance of a project actually saves you money and time. Have you ever heard the proverb, "Measure twice, cut once?" Doing research in advance helps you "measure twice" to save valuable time and money by "getting it right" the first time.
The reality is, research does not need to be a long, drawn-out process that delays a project. I believe in a three-pronged approach; rapid, rigorous, and relevant. In fact, research can be "right-sized" or tailored to fit virtually any time or budget constraints while still adding epic value to a project.