I am the world's only consulting detective focused on consumer and market behavior...

...and I use that superpower to help business-leaders Think Like A Detectiveβ„’ to detect pivotal clues that enable them to better market and position their products and services for consistent growth - in both customers and revenue - month-after-month. 


As a modern day, consumer-focused, Sherlock Holmes, I work in FACTS, like...


FACT: Customer-focused businesses are more successful than those who aren't.


What if you could:


πŸš€ Launch your product or service to happy customers and predictable sales on day one

πŸ› οΈ Find and fix the source of customer churn

πŸ”­ See risks coming from your "blind side" that could sink your business

πŸ“ˆ See consistent growth, in both customers and revenue, month-after-month


By investigating real-world consumer and market dynamics, I help you identify, create, and implement a true point of differentiation


When you work with me you get the benefit of my:


πŸ•΅οΈ Investigative experience as a metropolitan police detective

πŸŽ“ Academic experience as an APA recognized consumer psychologist

πŸ’‘ Practical experience in marketing, innovation, product development, and research from Twitter, Altria, and other Fortune 200 brands


Whether you want to:


βœ”οΈ Improve marketing effectiveness

βœ”οΈ Improve product-market fit

βœ”οΈ Explore why customers aren't buying

βœ”οΈ Explore why customers are churning

βœ”οΈ Segment your audience to give you the best return on your marketing investment


I can help you. The clues are there; you need to know where to look.


"It has long been an axiom of mine that the little things are infinitely the most important.” - Sherlock Holmes


I investigate the details that matter - "real-world" consumer and market behavior in context. I then help you use that information to identify, create, and implement a true point of differentiation that leads to consistent growth - in both customers and revenue - month-after-month.

Frequently Asked Questions

How does your experience as a detective help me?

There are striking parallels between good research and good detective work. Both seek to establish the truth through a trail of evidence with the aim to arrive at a solution. Both are potentially high-stakes. Most importantly, both operate in a world of uncertainty and must revise existing predictions or theories given new or additional evidence. My method combines the best methods in the field of criminal investigation with cutting-edge research methods and tools in consumer research.


No other consumer psychologist (to my knowledge) has this combined expertise.

Isn't Big Data (and quantitative) methods better than looking at the details?

If only it were that simple. The type of processes, tools, and methods employed depend on a myriad of factors; in fact, any researcher worth their salt will tell you, β€œit depends.”


Oftentimes, people think about research in terms of a qualitative-quantitative dichotomy, where quantitative research is considered more rigorous and thought of as the "platinum standard," and qualitative research is "softer," and better suited for "directional decision-making." This leads to a scenario where people "shop" methods rather than look for an answer to their business problem. In reality, the best "method" is a balance of the two.


Consider this, every survey contains a qualitative component. If you ignore this, you get biased data. The good news is that I can help you sort this out.


That said, there is no universally accepted "best method." In short, I would caution against making qualitative or quantitative generalizations and would recommend using the method of inquiry best suited to answer the question. 

I already know my customers; how can research help me?

I am going to be blunt here; you don't know what your customers want.


The reality is your familiarity with your product or service breeds assumptions, bias, and blind spots. Creators and marketers of a particular product think and talk about it fundamentally different than people who don’t. It is my job to help you push past your assumptions and blind spots and achieve your business objectives in three primary ways:


  1. Seeing the details you miss by being too close to the product, service, and business problem;
  2. I help you ask high-value questions, and;
  3. It help you rigorously answer those questions (balancing bias, reliability, and validity).


Ultimately, I help you make more intelligent business decisions by focusing on what's important and therefore mitigating risk. The end result is significant savings in time, money, and effort for you and your team.

Doesn't this type of work add needless additional time and costs to my project?

Absolutely not. In fact, doing research in advance of a project actually saves you money and time. Have you ever heard the proverb, "Measure twice, cut once?" Doing research in advance helps you "measure twice" to save valuable time and money by "getting it right" the first time.




The reality is, research does not need to be a long, drawn-out process that delays a project. I believe in a three-pronged approach; rapid, rigorous, and relevant. In fact, research can be "right-sized" or tailored to fit virtually any time or budget constraints while still adding epic value to a project.

How can I help you begin your investigation?

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