Solve business mysteries with agile consumer and market research that generates revenue, increases customer satisfaction, and supercharges your marketing

Bad data can sink your business.

Every day, people are bombarded by misinformation and "fake news," i.e. bad data. Unfortunately, bad data leads people to make decisions that they wouldn't otherwise make — especially if they had factual and accurate data.

Your business is no exception. Misinformation, "fake news," and bad data costs your business revenue dollars, decreased customer satisfaction, and diminished marketing effectiveness. 

The good news is that you can defeat "fake news," bad data, and misinformation by learning to Think Like A Detective™ and using agile consumer and market research methods and tools.

Conversely, good data can save your business.

And good data doesn't have to be elusive. In fact, when you Think Like A Detective™ you get good data, i.e. rapid, rigorous, and relevant facts, that enable you to:

💰 Close more sales;

🧩 Find product-market fit;

🛠️ Find and fix the source of customer churn; and

📈 Increase the effectiveness of your marketing campaigns.

All of these will position your business for consistent growth - in both customers and revenue - month-after-month.

It's only fair; your company deserves to have the most accurate data available. 

Here's how it works...

The Think Like a Detective™ method leverages detective-grade investigation techniques, the latest science in consumer psychology, and agile consumer and market research methods and tools to rapidly help you beat bad data, misinformation, and "fake news" and position your company, product, or service in the market for consistent growth — in both customers and revenue — month-after-month.

The process is simple:

Why Dr. Ari Zelmanow, PRC?

My name is Dr. Ari Zelmanow. I am the world's only consulting detective of consumer and market behavior.

I know first-hand how frustrating it is to try and make good decisions using bad data; so I developed a solution.

As a modern-day, consumer-focused Sherlock Holmes, I am uniquely qualified to help you "find the facts" and overcome misinformation, "fake news," and bad data in your business through my:

🕵️ Investigative experience as a metropolitan police detective

🎓 Academic experience as an APA recognized consumer psychologist

💡 Practical experience in marketing, innovation, product development, and research from Twitter, Altria, and other Fortune 200 brands

There are striking parallels between good research and good detective work. Both seek to establish the truth through a trail of evidence with the aim to arrive at a solution. Both are potentially high-stakes. Most importantly, both operate in a world of uncertainty and must revise existing predictions or theories given new or additional evidence. My method combines the best methods in the field of criminal investigation with cutting-edge research methods and tools in consumer research.

No other consumer psychologist (to my knowledge) has this combined expertise.

Let's work together to uncover consumer and market data that will position your company, product, or service in the market for consistent growth — in both customers and revenue — month-after-month.

The results I have gotten businesses:

Helped create and acquire successful products worth BILLIONS of dollars.

Helped generate HUNDREDS OF MILLIONS in revenue.

Increased marketing campaign effectiveness for MILLIONS in revenue.

I have worked with these exceptional organizations:

Still have questions? Shoot me an email to or schedule a call.

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