The truth is out there.
As the world's only consulting detective focused solely on consumer behavior...
I help you find it.
Think of me as a modern day, consumer-focused, Sherlock Holmes - I investigate "real-world" consumer behavior in context. Then, with surgical precision, I help you use that information to better serve others.
“Once you eliminate the impossible, whatever remains, no matter how improbable, must be the truth.” - Sherlock Holmes
I discover insights that others simply can't see by using the proprietary Five-O Method, Bayesian Thinking, wicked problem-solving techniques, and a combination of investigatory methods and tools, including:
- Interviews ("Jobs to be done," 1:1, dyads, triads, focus groups, etc.)
- Quantitative tools (NPS, SUS, SES, surveys, CSAT, etc.)
- Observation (ethnography, shop-a-longs, in-context, etc.)
- Secondary research (literature reviews, benchmark studies, internal data sources, etc.)
When you have the truth - the information your competitors wish they had - you can make better decisions. When you make better decisions, you can save time, effort, and money.
"Increasingly, the battle for insights is becoming the most decisive battle in the competitive wars." - Willie Pieterson, Strategic Learning
How can research help me?
Research helps you achieve your business objectives in two primary ways:
- It helps you ask high-value questions, and;
- It helps you rigorously answer those questions (balancing bias, reliability, and validity).
Ultimately, research helps you make more intelligent business decisions by mitigating risk. The end result is significant savings in time, money, and effort for you and your team.
Doesn't research add additional time and costs to my project?
Absolutely not. In fact, doing research in advance of a project actually saves you money and time. Have you ever heard the proverb, "Measure twice, cut once?" Doing research in advance helps you "measure twice" to save valuable time and money by "getting it right" the first time.
The reality is, research does not need to be a long, drawn-out process that delays a project. In fact, research can be "right-sized" or tailored to fit virtually any time or budget constraints while still adding epic value to a project.
What is your secret?
The secret lies in the Five-O Research Method that includes:
- Theoretical framing;
- Inductive and deductive investigatory approaches;
- Cutting-edge research methods;
- Bayesian Thinking;
- A deep connection to applied decision-science;
- Wicked-problem solving techniques.
Fundamentally, research isn't magic; it is simply a systematic method of inquiry with the express purpose of increasing knowledge to mitigate risk.
Using the Five-O Research Method will yield the high-quality data you need to make more informed, and therefore better, decisions. After all, the quality of your data impacts the quality of your decisions.
What is the Five-O Method?
Which method is better; qualitative or quantitative?
The type of processes, tools, and methods employed depend on a myriad of factors; in fact, a favorite phrase of mine is, “it depends.”
Oftentimes, people think about research in terms of a qualitative-quantitative dichotomy, where quantitative research is considered more rigorous and thought of as the "platinum standard," and qualitative research is "softer," and better suited for "directional decision-making." This leads to a scenario where people "shop" methods.
There are problem-solving variables that get factored into method selection. That said, there is no universally accepted "best method." In short, I would caution against making qualitative or quantitative generalizations and would recommend using the method of inquiry best suited to answer the question.
Your business will benefit from a research strategy that is tailored to your needs. I will help you build it.
What research method should I use?
The information you seek determines the method you should use. It is really that simple.
This all sounds great; but can you help us?
Maybe. We would need to jump on a call and talk through your problem. I am highly selective of the clients I take on now.
I currently lead a research team at Twitter and have worked with businesses and organizations across the globe to create breakthrough products, brands, or retail experiences. Are you next?