Hi, I'm Ari 👋

Hi, I'm Ari 👋

I help product teams transform research into revenue.

As a retired police detective turned growth detective, I’m the Sherlock Holmes of consumer and market behavior, and…

I think it’s a crime to use bad data to make product and business decisions.

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I solve this crime by helping teams collect clues and build cases that...
📚 Turn data into stories 📝 Stories into strategy 🚀 Strategy into outcomes
I help product teams deliver good epic business outcomes by transforming research into revenue.

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Perhaps you’ve heard...

Every product team should have access to insights to help them make better decisions faster.
The problem is knowing where to start. Building a new team (or muscle) can be expensive and complicated. There are lots of questions like, what should research do? When do you hire your first researcher? Where do you invest your time and money that will give you the largest ROI? And the big question...

Does anyone even want research?

The cold hard truth is that nobody really wants research. People want the business outcomes that research can deliver:
🚀 They want to experience exponential growth. If you aren’t growing, you are dying. 🃏 They want to mitigate risk. Less risky business decisions are better. Enough said. 🔭 They want to identify and adapt to changes faster than the competition. ⏱ They want the business to be able to move faster. Time is money. 💰 They want to increase value. Mo’ value is mo’ better.

This is where I step in.

I help product managers build an insights muscle that drives effective, rapid, evidence-based decisions.

I’ve been there.

As an experienced research leader, I understand the challenges product teams face integrating research into their product development process, including:
  • The lack of a dedicated budget
  • Organizational inertia, i.e. we have been fine without research until now
  • A lack of knowledge about what “research” actually does
But I have good news.
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You don’t need to invest millions of dollars to get millions of dollars in value.

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I developed best-in-class, detective-grade, systems, tools, and processes to help product teams scale their research programs and accelerate the velocity of good decision-making.
When you have the right information—and are able to use it wisely—you are able to rapidly adapt to growth opportunities, identify untapped value, and address business risk faster (and better) than the competition.

I will show you how to get more done with less.

My teams at Twilio, Twitter, Panasonic, Indeed, and Gtmhub, have generated insights worth millions of dollars. And now, I will empower your business too.

Your product team will have:

🔎 Just in time research
Identify the right problems to solve so that you build something that your customers will buy, helping you learn more about your customers.
👪 Easy research recruitment
Insights will happen faster because you will have a ready-made panel of people who have already raised their hands to participate in research.
🧭 A strategy for research
If you fail to plan, plan to fail. In my experience, if research doesn’t have a quarterly agenda, key things get missed.
🙋🏽‍♂️ Getting buy-in
Socialization of insights begins long before research begins. We start by getting buy-in from Product, Marketing, and others.
🎬 Socialization
We don’t deliver data. We don’t present insights. We deliver counsel through a clear, compelling, point-of-view (POV).
🤷🏿‍♀️ Focus on the decision
Built into the process is a format that delivers, crisp, clear, non-qualified direction to the business from insights.

Office Hours

Looking for some research advice? Need help with a study? Questions about growing a team? Want to know how to build a research library from scratch? Need help building a quarterly research agenda?
Book a 30 min call with me. The first one’s on the house.

👉 Book Now 👈

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