Solve your toughest product development problems by thinking like a detective

Discover how detective grade tools and strategies will help you build better products, faster.

Hi, I’m Ari. I’m a retired police detective turned product strategist and UX/market researcher. I think it’s a crime to use bad data to make product decisions.

So I help solve the crime by connecting you to high-quality consumer and market data.

Ari Zelmanow

Nearly every product development team struggles in the last mile—going from insights to impact. This reason is that it doesn’t happen organically. To make it happen, there must be a bulletproof plan. One that purposefully connects research insights to business strategy.

The problem is, research is seen as a service organization—not a partner. It’s hard to give good counsel when you don’t have a seat at the table.

So how do you flip the script?

I believe research should serve as a senior advisor to the business. We shouldn’t deliver data. We shouldn’t deliver insights. We should deliver counsel.

As a product strategist and research leader, I understand the challenges we all face in developing products—competing and diminishing budgets, “turf wars”, difficult stakeholders, lack of knowledge about what “research” actually does—which is why I have developed best in class, detective-grade, research tools, templates, and frameworks that help product teams build world-class UX and market research functions and teams.

Client Testimonials

Here's how I work:

1. You reach out to the world’s only consulting detective of consumer and market behavior (that’s me).

2. Using my detective-grade methods, I help you understand your customers, users, and markets.

3. You win by knowing your customers, users, and market better than the competition.

Want to get a jumpstart on your market research?

Have more efficient and effective market research projects with five simple tools.

Get them here.

Crack the case of customer and market behavior.

Check out past posts written by a market detective for market detectives—and get FREE tips that have helped me both as a researcher (and in the interrogation room). 

Set your next research project up for Guaranteed success

The Research Project Plan Template is the easiest and fastest way to create a focused approach to any research project. 

Get started today. Just tell us where to send it!

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