Have an enemy?

Have you ever heard the quote:

Keep your friends close, but your enemies closer.

Let me show you how this works in action.

If you have an enemy (and I use the term to be someone you simply don’t get along with), ask them for a favor.

Here’s why 👇

We all know that Benjamin Franklin was a great statesman.

But what you might not know is that he used a Jedi mind trick on a rival.

Franklin was confronted with the animosity of a rival legislator who didn’t like him.

So where most people would zig, Franklin zagged.

Instead of confronting the rival, Franklin, an avid reader, asked to borrow a rare book from the rival’s private collection.

The rival agreed, and a week later Franklin returned the book with a letter expressing how much he liked it.

The next time the two met, Franklin’s rival spoke to him with great civility and showed a willingness to help him in other matters, leading the two men to become good friends.

Franklin consequently referred to this effect as an old axiom, stating that:

“He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.”

We now know this as the Franklin effect.

The reason it works?

A desire to overcome cognitive dissonance.


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