Have you ever heard the quote:
Keep your friends close, but your enemies closer.
Let me show you how this works in action.
If you have an enemy (and I use the term to be someone you simply don’t get along with), ask them for a favor.
Here’s why 👇
We all know that Benjamin Franklin was a great statesman.
But what you might not know is that he used a Jedi mind trick on a rival.
Franklin was confronted with the animosity of a rival legislator who didn’t like him.
So where most people would zig, Franklin zagged.
Instead of confronting the rival, Franklin, an avid reader, asked to borrow a rare book from the rival’s private collection.
The rival agreed, and a week later Franklin returned the book with a letter expressing how much he liked it.
The next time the two met, Franklin’s rival spoke to him with great civility and showed a willingness to help him in other matters, leading the two men to become good friends.
Franklin consequently referred to this effect as an old axiom, stating that:
“He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.”
We now know this as the Franklin effect.
The reason it works?
A desire to overcome cognitive dissonance.