How I help businesses...
I serve as the voice of the customer. In today's competitive and ever-changing business environment, it is crucial that you hear your consumers voice in every aspect of your marketing and operations. Are you listening? Can you hear them? Do you know what they are saying (and what they mean)? Can you relate?
I help brands realize their full potential. Do you want to become or remain the market leader within your field? Do you need to reinvent yourself within a category? Are you creating an entirely new brand, managing a brand in crisis, or need to streamline a ton of products under one identity? Are you faced with a tough re-branding challenge, or have found yourself marginalized by bigger, more powerful brands? These are all wicked branding problems that I can help solve.
I help businesses make it EASY for consumers to choose their product, brand, or service. Every business, even yours, has "friction points" that impact consumer decision-making. The good news - friction can be removed so that your consumers make the RIGHT decisions at the RIGHT time. The end result - a Frictionless Funnel™ where consumers choose, adopt, engage, and evangelize your product or service above the competition.
I develop custom research solutions to uncover actionable insights. Want to know WHO your customers are? How about WHY they are (or aren't purchasing) your product or service? Want to know how your brand is PERCEIVED (brand equity)? How about WHAT products or services to develop in the future? There is always more than meets the eye. It begins by understanding your consumers in context - REAL CUSTOMERS, making REAL CHOICES, while spending THEIR OWN MONEY. I can help you find the answers... and MORE.