Are you better than your competition?
I can help you prove your worth with a secret “social proof” recipe that works within your current sales process to build trust, increase sales, and land you more quality clients
You know you have a great business, product, or service. You know you can help people. But it doesn’t matter what you know; it only matters what customers believe.
So how do you get customers to believe in you?
I’ll share that answer in a moment, but first; have you ever heard of Greg Glassman? You may not have heard of the man, but you are certainly familiar with his brand.
Greg’s officially founded the Crossfit brand in 2000; although the groundwork for his concept was laid decades earlier. CrossFit is a lifestyle fitness brand, grounded in functional movements reflecting the best aspects of gymnastics, weightlifting, running, rowing and more.
Crossfit is possibly one the biggest fitness trend in the world, with a brand valued in excess of 4 billion dollars, and with nearly 13,000 gyms in more than 120 countries, up from just 13 in 2005.
One of the foundational reasons for Crossfit’s success is what customers say about the brand. Customer testimonials have, and continue to be, at the heart of Crossfit’s marketing strategy, with members sharing how and why Crossfit has transformed their health and bodies. Anyone researching the brand for the first time is guaranteed to be met with a positive reason to join.
So again, how do you get customers to believe in you?
The answer is social proof. You need to show your product or service works in the words and actions of customers who love what you do. Social proof does two primary things for you:
- It reduces perceived risk;
- It builds trust.
The truth is, without social proof, people can’t get behind your business, product, or service. And if people can’t support you, you will never reach your full potential.
Most people depend on “paid” advertising or social proof. The problem is, less than 40% of people trust it when making a decision!
Conversely, a study from Nielsen demonstrated that 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.
This finding aligns with the science...
Dr. Robert Cialdini, a preeminent scholar in the field of persuasion, has said
“We use the actions of others to decide on proper behavior for ourselves…”
Meet Emma. She wanted to buy a dog bed for her furry pal Rufus. Emma wanted the best bed available, so she went online and read a bunch of reviews on Amazon to decide which bed to buy…
Emma is not alone. Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase. In fact, according to Nielsen, an overwhelming majority of people will trust a recommendation from someone they don’t even know.
Meet Greg. He was ready for a career change and wanted to find an employer and culture who he felt fit with his work style and values. He jumped on Glassdoor to check out what people were saying about different employers…
Greg is in good company (pun intended). According to a 2016 Glassdoor U.S. Site Survey, the majority of candidates read six reviews before forming an opinion about a company and 70 percent of people now look to reviews before they make career decisions.
Meet Eli. Eli is an online entrepreneur who wants to find a platform to sell his new product. He started researching sites and found the “Case Studies” section on the Shopify platform. These case studies allowed him to see how other people, in similar situations, where able to find success using that platform...
Eli discovered that case studies are like rocket fuel; a little bit goes a long way. With case studies, you only need a few of them to provide a high amount of social proof that dramatically increases consumer confidence.
What do all of these people have in common?
Social proof was an integral part of the consumer decision-making process, AND the businesses that used the social proof beat out the competition and financially benefited.
And if it works for other businesses, why shouldn’t your business be propelled forward by the rocket fuel of social proof?
Stop and look around you. The ubiquity of social proof alone is evidence of its effectiveness. After all, it is human nature to look to others when we uncertain. For example:
- The random testimonial quote on a sales page that lets you know the product works...
- The positive review that sways your decision to buy something on Amazon…
- The negative review on Yelp that turns you away from going to dinner at a new restaurant…
- The line outside of a nightclub signaling its popularity and making you want to go even more…
However, the secret sauce is in using a targeted approach that highlights a specific component of your business and a focus on getting potential buyers to take action...
The truth is…
You could spend time, energy, and effort figuring all this out on your own…
You could spend countless hours reading articles, negotiating a steep learning curve, testing different methods, and good old-fashioned trial and error…
However, you would be using the most valuable, non-renewable asset you have. The thing that never replenishes and you can never get back…
So use your time wisely and have a tried-and-true expert develop targeted and effective social proof for you.
Someone with the education, background, and experience to deliver the results you want in the shortest amount of time and effort.
Imagine having an expert help you to increase your conversions by a conservative 33% - without having to overhaul your sales process, spend a ton of money on new software, or chase the latest new gadget to get epic results…
Imagine your business growing without increasing your marketing spend...
Imagine being about to leverage the successes you already have to achieve even greater results?
Wouldn't it be great to get better results without any additional work?
Of course it would!
My name is Dr. Ari Zelmanow. I am an APA recognized consumer psychologist and hold the highly regarded Professional Researcher certification from the Insights Association.
It is my job to help businesses understand consumers AND make recommendations that make them more profitable.
In fact, I have helped some of the largest and most iconic brands on the planted, including:
And I can help you develop social proof that targets and solves a specific business problem using information from your best customers…
- Using my proprietary Sherlock Research Technique, I help you to better understand your customer, allowing us to focus your social proof on the areas certain to give you the greatest ROI...
- Using the Gateway Interviewing Method, developed from years of advanced interview techniques obtained from a decade of police service, I am able to extract information from interviews that most people would miss...
- Using the AuthentiGrow Case Study Method, I personally craft targeted, story-based case studies, that will authentically get more customers and grow your sales using the power of social proof.
The bottom line; social proof works.
So let me make it work for you.
The focused, story-based, case study method that will authentically get you more customers and grow your sales using the power of social proof.
Here is how it works:
Using my experience as a consumer psychologist and market researcher, I develop a deep understanding of your product, service, company, or offer. This allows me to focus your social proof on your product, service, or offer.
I schedule conversations with 2 of your best clients or customers. Using investigative interviewing techniques learned from a decade of detective experience, I uncover information that is buried deep beneath the surface.
I turn these in-depth interviews into story-based case studies that are engaging, fun to read, grounded in behavioral science, teach the reader something valuable (so they can be used as educational pieces you can reference in the future), and showcase your talents, skills, and expertise in the best light possible.
You receive the complete, ready-to-go case study, which you can share on your website, on LinkedIn, in a blog post or an ebook, in a sales sequence, or in an on-boarding autoresponder series...the opportunities are endless for repackaging and re-using this A+ content.
You repeat the process.
The program alone is a game-changer. However, I want to really tip the scales in your favor and am including some epic bonuses to make this happen:
- Bonus #1 - Consumer and Marketplace Analysis Report. A behind the scenes look at what is working for you, and your competitors. This strategic report will give you insight into the mind of your consumer and the competitive marketplace in which you operate. The Fortune 500 pay hundreds of millions a year for this information. For you, it is conservatively valued at $1500.
- Bonus #2 - The Frictionless Funnel Heuristic Evaluation. An evaluation of your product, service, or offer by a consumer psychologist, grounded in behavioral design principles. This will give you a look at your business from the customers perspective. You get a one-page behavioral analysis of your sales funnel outlining a minimum of three areas you could use social proof in your business to reduce friction in your sales funnel. You could actually reverse engineer a desired experience from this information! It is conservatively valued at $1500.
You might be thinking, “this all sounds like a premium service; it must be expensive.” You would be half right.
There is value in excess of $5000 for the service and bonuses; however, you won't pay close to that.
You won't even pay half of that.
As I am fine-tuning the offer, I have a limited (3 remaining) number of Beta spots remaining where you can test-drive this service for $500 AND get both bonuses.
All I ask is for honest, candid feedback AND permission to use YOUR success story as a case study.
But the Beta offer won't exist for long.
In fact, once the Beta spots are gone, they are gone forever. No exceptions. This service will launch at $1250.
To make this even easier for you, I am going to eliminate your risk with a 100% satisfaction guarantee.
If you aren’t happy; neither am I. I am fiercely and unapologetically focused on delivering world-class service and an exceptional work product. To this end, I offer a two-part GUARANTEE; I GUARANTEE the work I complete for your will bring you closer to achieving your business goals, and I GUARANTEE that the quality of my work product will be exceptional. If you aren't completely satisfied with your case study, I will work with you until it is right. Period.
The long and short of it - in the end, you will have something that will improve your business. Period. End of story. You literally have nothing to lose.
Ready to apply for a Beta package?
Not so fast…
I am not taking just anyone.
AuthentiGrow requires a commitment on both sides of the table. I am committed to getting you results and you must be committed to trusting the system and following through. As in many things, some people are simply not a good fit. If you fall into any of the following categories, please do not apply:
- You are looking for a lifeline for your business. This program alone will not save a failing business.
- You don’t have money to invest in your business. If this program presents a financial hardship for you - PLEASE don’t use it.
- You want a magical sales solution, i.e. the Jedi mind trick, to increase sales. This program works; however, it doesn’t replace a functioning sales funnel.
- You do not have the time or patience to allow the program to work. When you integrate a case study into your sales process, it may take 2-3 months to begin to see results. If you expect overnight success because of this program, please don’t apply.
- If you run a MLM or sell anything questionable or unethical, please look elsewhere.
- If you are not open to growth and change, we won’t be a good fit. If you constantly reject direction and advice, simply don’t apply things, or consistently chase the next new shiny, object, this is probably not for you.
All of my engagements begin with a quick (15-minute) phone call to determine suitability. If we both like what we see, we can get started right away.
By now, you can clearly see that social proof works. All you need to do is to get it to work for you. Click here and be on your way to receiving a focused, story-based case study that is engaging, fun to read, grounded in behavioral science, will teach your reader something valuable (so they can be used as educational pieces you can reference in the future), and showcase your talents, skills, and expertise in the best light possible.
Let me help you sidestep many of the mistakes that other businesses make:
Many businesses solicit "generalized" testimonials, putting the consumer in the driver's seat relative to what information to share.
Your social proof should put you in the driver's seat and tell the story you want to tell.
Most social proof isn't designed to elicit action.
Your social proof should "speak" to the emotional state a potential buyer is in the process and help them to overcome objections or barriers to purchase.
Most social proof isn't planned; it is just put out there without any context.
Your social proof should be focused on a very specific objective; it should be a shining example of how you solve a specific problem for your buyer.
Human beings are a social species and inherently seek safety in numbers and will look for social guidance of our behavior. So it only makes sense to give them the guidance they need to feel comfortable and buy.
Simple. All you have to do is book a quick call to determine suitability by clicking here. If we are a good fit, I will tell you what the next steps are on the phone.
Typically, the entire process takes 2-3 weeks. It is dependant on a number of factors, i.e. how quickly the interviews can be conducted. If you have a specific time need; just ask. Book a time to speak with me here.
There simply isn’t a scenario where this doesn’t work. First, I guarantee the work product. Second, I work with you to integrate it into your sales process. Third, our engagement isn’t done until you are 100% satisfied. Book a time to get started here.
I am a one-person team. Click here to book a time and let’s jump on a call and get started.
You can, and they work. But would you rather have something that works or have something that works really well. Think about it this way… You want to get from San Francisco to New York. You could walk (it works), OR you could take a personal jet (it works even better).
Yep. The plan is that you pay in full upon booking (a little humor never hurt anybody). Joking aside, I do offer “incentives” to purchase multiple case study or annual packages. Click here to book a time to discuss.