Hi, I'm Ari 👋

I am a criminal investigator turned customer investigator.

I use the skills I learned as a police detective to help product teams build products that people want to buy.

As the Sherlock Holmes of consumer and market behavior…

I think it’s a crime to use bad evidence to make product decisions.

I solve this crime by teaching product teams how to collect evidence, build a case, and present a point of view—using Customer Forensics™—that...

📚 Turns data into stories 📝 Stories into strategies 🚀 Strategies into outcomes

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I teach founders and product teams detective-grade investigation techniques that capture and keep more customers—with the tools and team they already have.

Perhaps you’ve heard...

Every product team should have access to insights to help them make better decisions—faster. Customer Forensics gets this done.

The problem is knowing where to start. Building a new team (or muscle) can feel overwhelming. There are lots of questions like, what should research do? When do you hire your first researcher? Where do you invest your time and money that will give you the largest ROI?

And the big question...

Does anyone even want research?

The cold hard truth is that nobody really wants research. People want the business outcomes that research can deliver:

🚀 They want to experience exponential growth. If you aren’t growing, you are dying. 🃏 They want to mitigate risk. Less risky business decisions are better. Enough said. 🔭 They want to identify and adapt to changes faster than the competition. ⏱ They want the business to be able to move faster. Time is money. 💰 They want to increase value. Mo’ value is mo’ better.

This is where I step in.

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I help product teams build the investigative muscle that drives effective, rapid, evidence-based decisions.

I’ve been there.

As an experienced research leader, I understand the challenges research teams face, such as:

The lack of a dedicated budget

Organizational inertia, i.e. “we have been fine without research until now”

A lack of knowledge about what “research” actually does

But I have good news.

A business doesn’t need to invest millions of dollars to get millions of dollars in value.

I developed best-in-class, detective-grade, systems, tools, and processes to help researchers scale their research programs and accelerate the velocity of good decision-making.

When a business has the right information—and is able to use it wisely—they are able to rapidly adapt to growth opportunities, identify untapped value, and address business risk faster (and better) than the competition.

I will show you how to get more done with less.

My teams at Twilio, Twitter, Panasonic, Indeed, and Quantive (formerly Gtmhub), have generated insights worth millions of dollars to the business. And now…

I will empower you to deliver:

🔎 Just in time research

Identify the right problems to solve so that you build something that your customers will buy, helping you learn more about your customers.

👪 Easy research recruitment

Insights will happen faster because you will have a ready-made panel of people who have already raised their hands to participate in research.

🧭 A strategy for research

If you fail to plan, plan to fail. In my experience, if research doesn’t have a quarterly agenda, key things get missed.

🙋🏽‍♂️ Buy-in

Socialization of insights begins long before research begins. We start by getting buy-in from Product, Marketing, and others.

🎬 Socialization

We don’t deliver data. We don’t present insights. We deliver counsel through a clear, compelling, point-of-view (POV).

🤷🏿‍♀️ A focus on the decision

Built into the process is a format that delivers, crisp, clear, non-qualified direction to the business from insights.

Coffee Talk

Looking for some research advice? Need help with a study? Questions about growing a team? Want to know how to build a research library from scratch? Need help building a quarterly research agenda?

Book a call with me. The first one’s on the house.

👉 Book Now 👈

Learn to Think Like a Detective to be a Better Product Manager 👇

No spam! Just high-speed, low-drag insights that elevate the craft of research.

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