Hi, I'm Ari 👋
I am a criminal investigator turned customer investigator.
I use the skills I learned as a police detective to help product teams build products that people want to buy.As the Sherlock Holmes of consumer and market behavior…
I think it’s a crime to use bad evidence to make product decisions.
I solve this crime by teaching product teams how to collect evidence, build a case, and present a point of view—using Customer Forensics™—that...📚 Turns data into stories
📝 Stories into strategies
🚀 Strategies into outcomes
💡I teach founders and product teams detective-grade investigation techniques that capture and keep more customers—with the tools and team they already have.
Perhaps you’ve heard...
Every product team should have access to insights to help them make better decisions—faster. Customer Forensics gets this done.The problem is knowing where to start. Building a new team (or muscle) can feel overwhelming. There are lots of questions like, what should research do? When do you hire your first researcher? Where do you invest your time and money that will give you the largest ROI?
And the big question...
Does anyone even want research?
The cold hard truth is that nobody really wants research. People want the business outcomes that research can deliver:
🚀 They want to experience exponential growth. If you aren’t growing, you are dying.
🃏 They want to mitigate risk. Less risky business decisions are better. Enough said.
🔭 They want to identify and adapt to changes faster than the competition.
⏱ They want the business to be able to move faster. Time is money.
💰 They want to increase value. Mo’ value is mo’ better.
This is where I step in.
💡I teach founders and product teams detective-grade investigation techniques that capture and keep more customers—with the tools and team they already have.
I’ve been there.
As an experienced research leader, I understand the challenges research teams face, such as:
The lack of a dedicated budget
Organizational inertia, i.e. “we have been fine without research until now”
A lack of knowledge about what “research” actually does
But I have good news.
A business doesn’t need to invest millions of dollars to get millions of dollars in value.
I developed best-in-class, detective-grade, systems, tools, and processes to help researchers scale their research programs and accelerate the velocity of good decision-making.When a business has the right information—and is able to use it wisely—they are able to rapidly adapt to growth opportunities, identify untapped value, and address business risk faster (and better) than the competition.
I will show you how to get more done with less.
My teams at Twilio, Twitter, Panasonic, Indeed, and Quantive (formerly Gtmhub), have generated insights worth millions of dollars to the business. And now…
I will empower you to deliver:
🔎 Just in time research
Identify the right problems to solve so that you build something that your customers will buy, helping you learn more about your customers.
👪 Easy research recruitment
Insights will happen faster because you will have a ready-made panel of people who have already raised their hands to participate in research.
🧭 A strategy for research
If you fail to plan, plan to fail. In my experience, if research doesn’t have a quarterly agenda, key things get missed.
🙋🏽♂️ Buy-in
Socialization of insights begins long before research begins. We start by getting buy-in from Product, Marketing, and others.
🎬 Socialization
We don’t deliver data. We don’t present insights. We deliver counsel through a clear, compelling, point-of-view (POV).
🤷🏿♀️ A focus on the decision
Built into the process is a format that delivers, crisp, clear, non-qualified direction to the business from insights.
Coffee Talk
Looking for some research advice? Need help with a study? Questions about growing a team? Want to know how to build a research library from scratch? Need help building a quarterly research agenda?Book a call with me. The first one’s on the house.
👉 Book Now 👈
Learn to Think Like a Detective to be a Better Product Strategist 👇
No spam! Just high-speed, low-drag insights that elevate the craft of research.
The Right Hand
Be the right hand to leadership and elevate research to its rightful place as a trusted advisor. No spam!
About
Welcome
Hi, my name is Ari. I’ve been called The Sherlock Holmes of Consumer and Market Behavior. With a title like that, it’s safe to say that I approach this product and market research thing a bit differently.
Background
I've had an unconventional path.Before I was solving business and market mysteries, I was a metropolitan police detective—solving real whodunnits like murders, child abuse, financial crimes, to name a few.
💡 "I’m the world’s only consulting detective focused on consumer and market behavior."
My Roles
I currently lead research for Twilio’s Communications Business. Previously, I built and led teams at Twitter, Panasonic, Indeed, and Quantive.My decision-focused teams of market researchers, product researchers, UX researchers, data scientists, data engineers, and research operations personnel have disrupted the traditional way analytics, research, and insights teams operate.
Get My Latest Content
No spam! Just my latest ideas, projects, and insights as and when I feel it's worth sharing.
Content
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The Right Hand
Be the right hand to leadership and elevate research to its rightful place as a trusted advisor. No spam!
💼
Work with me
There are a few ways to connect with me:
I teach B2B SaaS product teams at high-growth startups how to leverage detective-grade investigation techniques through intensive online workshops, enabling them to uncover deep customer insights without relying on traditional UX and market research methods.
The choice is yours 👇
❓ Have a question for me? 👉 click here.
🚀 Looking to take research to new heights? 👉 click here.
📰 Want to become a better communicator today? 👉 click here.